Global Designer Brands operated by Christopher Chronis run retail operations in Australia, New Zealand and the UK with manufacturing bases in Asia and across Europe with further business interests in the US. The current focus of GDB includes taking a local brand to consumers globally and a global brand into new markets. Builtrite was engaged by Global Designer Brands in 2006 as program manager for the expansion of their brand portfolio; Christopher Chronis and Playboy in Australia, UK and New Zealand and continue the global expansion to date.

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